“If your business is not on the web, then it will be out of business.” Bill Gates
We understand the reasons why you might resist building one for your business: “I’m not tech savvy”, “they’re too expensive”, “I don’t have the time”, or the infamous “I have enough business and I don’t need one”. The reality is, you don’t need to be tech savvy, getting a professional website for your business can be cheap and easy, and to make it even simpler for you – not having a website is costing you time and money.
It’s not as hard, or as expensive, as you think. You don’t need to be tech savvy to get a website. Many web development companies have very simple signup processes which make the process quick and painless for you. It can be very cost effective. Websites offer a better return on investment than any other form of advertising. If you’re planning to market your business, a website should be your first priority. Over time the relatively low investment of getting a business website will pay dividends by driving you new customers and building your brand. Plus, it’s a legitimate business expense and a tax write off.
Having a website will end up saving you time. Whether you’re trading emails, taking calls, or sending out proposals – communicating with potential customers takes time. Your website can save you that time by providing answers to common customer questions and inquiries. What does this mean for you? You can spend your time doing more valuable things.
A website acts as a platform for your messaging and shapes the online perception of your business in a way that your social media channels cannot provide. The platform allows you to position yourself in the market to get the exact type of customers you’re looking for.
Many business owners have been reviewed online, sometimes unknowingly and/or negatively. How does this affect you? 79% of users who read online reviews, believe them. Combat that negativity by posting your own positive testimonials.
If you’re going to do one thing today to help your business be more successful, it’s to make getting a website your top priority.
